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How Ben Franklin Made Decisions by Analyzing Pros and Cons

This article aims to help you apply valuable success strategies based on techniques I have used and that worked for me.

Benjamin Franklin (Born Jan 17, 1706)

Benjamin Franklin (Born Jan 17, 1706)

We all need to make decisions in life. Some may be of little consequence, such as deciding what color shirt to wear to a friend’s party. However, making other decisions can sometimes be stressful.

For example, how did you handle it when you needed to choose a career, buy your last car, or decide what town to move to when relocating? Maybe you even were overwhelmed with selecting where to take the wife and kids on vacation.

The pros and cons that we should consider when making difficult decisions are not all in our minds at once. Therefore, it’s difficult to reason with our emotions and determine which route to take. The absence of both sides of an argument causes confusion and uncertainty.

When we only consider one side of the matter, we will most likely choose the wrong option. For this reason, it’s important to visualize all options, both pro and con, simultaneously.

How to Organize and Visualize Our Options

Every choice we made in the past has brought us to the exact place where we are now—physically, mentally, emotionally, and spiritually. If we have too many options to choose from, we need a logical method of analyzing and organizing them to help make plans.

Ben Franklin had a solution that I learned from reading his personal letters published by Leonard W. Labaree (editor) in 1956.1

He found a way to help make difficult decisions by creating a weighted list of pros and cons. That can be thought of as a balance sheet because he would apply a weight to each item for consideration.

Franklin's method using a weighted list is a uniquely detailed technique to help make difficult decisions with the conflicts he had in his life. I'll explain how that works, but I'll first show you a simple method that most people use.

A Simple Formula for Making Decisions

Make a list in two columns. One column contains all the pros, and the other contains all the cons. This strategy has two advantages:

  1. You can visually see that one column ends up longer than the other, so it becomes evident that either the pros win over the cons or the other way around.
  2. If the two columns are pretty much the same length, the list will still help you become more familiar with the good and the bad among the available options.

Clarity is essential in deciding how you want to handle things or which path in life you wish to follow. That helps avoid procrastination, usually due to a failure to understand the outcome of various options. When one does not know what to expect, they tend to do nothing.

Making lists provides a great benefit. It helps with making informed decisions, and the visual clarity achieved from the lists brings things into focus.

When you make an effort to write down all the pros and cons, you are actually forcing your brain to realize all the positive and negative aspects of the decision you have difficulty making. That gives you the power to take action in the right direction!

Analyzing the pros and cons may also help with commitment issues. It’s hard to commit to something or someone when you don’t have a good idea of the positive and negative points. Making a list such as this brings it visually into focus.

Franklin’s Decision-Making Method Using Weighted Analysis

Franklin clearly explained the problem we all have with decision-making. I have my own way of explaining it based on what I learned from studying his methods.

Franklin’s technique was to make two lists, side by side, in two columns on a sheet of paper. He would list the pros in one column and the cons in the other column.

For many of us, that list may suffice to help visualize both sides of a decision. However, an extensive list might be too overwhelming to consider, and it may leave one with more confusion.

Ben solved that problem and made his list much more instructive by applying an algorithmic technique to the process:

  1. Once he completed the list, he would analyze it and apply estimated weights to each item.
  2. Then he would strike out two items with the same weights.
  3. He continued by removing all items where one pro would equal in weight two of the cons. That eliminated three items.
  4. Then he extended this in reverse by removing all items where two cons equal three pros. That’s five more things eliminated.

This process reduces the list to a manageable size and only leaves the most important items to consider for making the ultimate decision.

Did Ben Franklin Have Commitment Phobia?

Franklin didn’t have a comfortable life. It was full of conflicts, as was evident with his chasing after other women.

He dated Deborah Read while she was married to another man. Later, when her husband passed away, he settled down in a common-law marriage with her. They never officially married. She had a child from her marriage, and she and Ben had two children of their own. However, they never married.

The way Ben treated Deborah was sad. He stayed away for years at a time, living with other women. He was not committed to a life with Deborah but had children with her.2

The first of the two children they had together, Francis Folger Franklin, died of smallpox. The second, Sarah Franklin, took care of her father in his old age. It was good he had her there to help. She was a dedicated daughter.

Ben might have used his decision-making method of listing pros and cons to help with his commitment issues with getting married. And based on the results of the weighted-list technique, he would have decided to keep it a common-law marriage.

To him, it made no difference. He had a close family and was a decent man with the way he handled all the trials and tribulations of his life, such as the loss of his first child. His only malice was how he treated Deborah.

To Conclude

Ben Franklin had a fascinating life, although a difficult one. So I can see how he came up with the idea of applying the pros and cons to his thought process to make decisions. I'm sure that he found it to be an easy way to analyze the options available in his complicated life.


  1. Benjamin Franklin. "Mr. Franklin: A Selection from His Personal Letters, Editor: Leonard W. Labaree" (Yale University Press, 1956)
  2. Stephen Coss. (September 2017). “What Led Benjamin Franklin to Live Estranged From His Wife for Nearly Two Decades?” - Smithsonian Magazine

© 2010 Glenn Stok