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How to Promote Your Book Online

I am a professional teacher, writer, researcher, and learner. I always try to learn because there is no age for learning.

10 Ways to Promote Your Book Online

Getting published doesn’t end the promotional process. If you want to sell books and make a living as an author, you have to build your online presence and promote your work regularly in order to generate interest, increase sales, and grow your audience.

This article discusses the following 10 ways you can promote your book online to help build your career as an author, find new readers, attract potential collaborators, and earn more money from your writing:

  1. Register your book with Goodreads
  2. Post on your social media accounts
  3. Create a website for your book
  4. Get an ISBN number
  5. Post pictures of your book on Instagram
  6. Create a hashtag and use it in all posts about your book
  7. Give books away as prizes in social media contests
  8. Write guest blogs on websites that relate to your book topic
  9. Sign up for paid online promotions
  10. Organize author events

These 10 fairy simple ways to market your book online will hopefully help you jumpstart your literary career! Let's take a more in-depth look at each of these now.

1. Register Your Book With Goodreads

Goodreads is a social network for readers, where they can share books they’ve read and rate them. It’s especially popular with genre fiction readers, who often use it as a database for their favorite authors. Once you register your book, Goodreads will let users know when there are new releases.

To get started, sign up on Goodreads and create an author profile using your Facebook or Google account. Then click on edit in your Profile Page menu and enter in any information you wish to include about yourself and/or your book. The most important thing you need to provide is a complete description of your book (preferably at least 2–3 sentences) so that it appears in search results.

2. Post on Your Social Media Accounts

Use your personal and professional social media accounts to share photos and behind-the-scenes information with your followers. Share links to interviews and features you’ve been featured in. Use tools like MailChimp, Hootsuite, Buffer, IFTTT or a scheduling app to automate these posts.

A word of caution: if you’re posting on social media during work hours, be mindful that employers might not take kindly to an author who is posting about their own book while at work. Plan ahead for how you want to promote your book around your job!

Hint: Look for hashtags about books or authors that are popular.

3. Create a Website for Your Book

To build an online community of readers around your work, start a website for your book. These days, it’s a simple process to build a basic website and you can choose from hundreds of free templates online (think WordPress). Many also come with built-in social media integration, giving you another platform to promote your book.

If you want more freedom in setting up your site, look into hiring a freelance web developer through sites like Upwork or Fiverr—they’ll help customize something more professional for less money than you’d pay an agency.

4. Get an ISBN Number

An ISBN (International Standard Book Number) is a 13-digit number assigned by Bowker, which maintains a database of ISBNs for printed books. Each book published has its own unique ISBN. It is used as an identifier for books and book-like objects. If you want your book sold at most major retailers, you’ll need an ISBN; it also makes your work look more legitimate in general.

5. Post Pictures of Your Book on Instagram

With 500 million monthly active users, Instagram is one of social media’s biggest platforms for brand exposure. Use hashtags in your posts or add an #instabook hashtag to your profile picture so that interested readers can easily find you.

You can also add links within your bio leading readers directly to purchase pages on Amazon and other booksellers. When a friend of a friend follows you, they might just check out your profile picture too and be intrigued enough by what they see to click through.

6. Create a Hashtag and Use It in All Posts About Your Book

If you’re trying to promote your book on social media, you might want to think about creating a custom hashtag. A good hashtag is short and easy to remember. Hashtags that are too long tend not to be used as much (and many platforms will auto-correct it for you).

The words should also be relevant, so if you’re tweeting about a new thriller novel, #thriller probably makes more sense than #dogsofinstagram—though both are popular hashtags!

7. Give Books Away as Prizes on Social Media Contests

Authors need book readers, so give away free copies of your books as incentives for contest participants. You can also offer a discount on a friend’s book as an added bonus (they will thank you later). Just make sure you don’t just hand out your book for free too often. When done infrequently, it works wonders; when done too much, it devalues your work and makes readers think that everything is free!

8. Write Guest Blogs on Websites That Relate to Your Book Topic

The first step toward getting your book seen by a new audience is building your visibility and credibility online. One of the easiest ways to do that is by joining in on relevant conversations in other people’s blogs and websites.

Guest blogging is also one of those SEO-friendly activities you can perform without getting penalized for keyword stuffing, which makes it an appealing option for authors who want to build their visibility in more traditional markets.

And guest posting doesn’t necessarily have to be a one-and-done activity; if you can find several opportunities that match up with your brand and topic, you could probably continue doing it once or twice a month.

9. Sign Up for Paid Online Promotions

One of my favorite online advertising options is called a BookBub Featured Deal. It’s not a big deal if you have a big platform or a ton of readers, but it can make sense if you just have one book and aren’t well-known in your niche.

For example, my third book isn’t published yet, so I signed up for what seems like an unbelievable offer through BookBub: I pay $50 for one day of being featured on their main page, which will drive hundreds or even thousands of downloads (and sales) to me.

10. Organize Author Events

If you’re an author, you probably have a book—which means people want to buy it. If you’re already set up with a website and social media profiles, it may seem like all you need is a book in order to start profiting. While that’s true (eventually), an author has much more than just their published text on offer—they have themselves as well.

This means that every bit of promotion should revolve around getting your book into as many hands as possible: enter giveaways, signings and other events that are easy for your fans or interested parties to get involved with.

Further Reading

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Ghulam Nabi Memon