How to Write a Winning Project Proposal for Freelancing

Updated on March 25, 2020
FelishiyaPS profile image

Prachi has been working as a freelance writer since 2012. When not writing, she helps people with web designing and development.

A proposal is a doorway to an employer to get an insight of your skills and qualifications. The decision of getting hired or rejected majorly depends on your proposal quality. So, it is better to mull over your thoughts before finalizing your proposal. To help you out with this initial step, here are a few suggestions on how to write a winning proposal.

Highlight Your Skills and Write Customized Proposal

To write an attention-grabbing proposal, you should begin writing it with talents, skills and interests, which matches with the requirement of a project.
First of all, carefully read the project description. If you think it suits you and have completely understood it, then bid accordingly.
Many websites offer their own proposal templates, though you always have the option to write your own. It is highly recommended to choose among these proposal templates to have a higher chance of getting hired.
Finally, ensure you have customized the template as per the requirement of the job. You should never send the same proposal to more than one company without fully understanding the need of the company's project.

Give a Good Start

The starting line of your proposal is your "selling" lines. Most of the employers take decisions to accept the proposal or not on the basis of these lines. An employer would only read the complete proposal if it has a perfect start to it. Sometimes the employer writes a specific message in the project description to check if you have read the full description or not. If the project description has any such message, then write it on the top of the proposal instead of embedding it creatively in a sentence. If you do, then most probably he or she might not be able to find it and your proposal will get rejected without even reading it.

Sell Yourself by Your Strengths

What differentiates you from others? What makes you more eligible for a job in comparison to the rest of the freelancers? What are your strengths? These are the few questions that decide your chances of getting hired. Before writing a proposal, you must be clearly aware of your marketable traits. Write them either in the starting or in the middle of your proposal. These attributes may vary according to the project needs. For instance, if the project requires a specific skill set, then write how your experience about it. If the project requires academic skills, then highlight your degree and qualification.

Besides this, if you have any other quality, then do mention it. It is better to justify it within a sentence or two.


Short and Precise Answers to Employers' Questions

Employers may ask you few questions regarding the project, which may be either written within the description or asked separately. These questions are good chances for you to impress the employer. It is a good practice to answer the questions in the starting of your proposal, if they are not asked separately.

Provide Estimates With a Reasonable Bid

After you are done with writing your proposal, this is the time to give your time estimate and put your bid. You must be accurate while giving a time estimate with a reason. Most employers are not really impressed by the placeholder bids, it is better to ask questions before finalizing your bid.

Close Your Proposal With Gratitude

It is a must to end your proposal with gratitude. Write your thanks to the employer for reading and giving time to your proposal. Make sure even if you are not selected for the project, employer will consider you for future opportunities and if you are selected, then you will be beginning at a positive note.


  • Sometimes, your project might get lengthy and cumbersome. If such thing happens, then try to cut it short and write only relevant points in it. Employers will appreciate those proposals, which are to the point without any detailed explanation. Make it precise and impressive.
  • Always use a template. It, not only saves time, but also, prevents any grammatical error.
  • Revise your template several times before finalizing it.
  • Have an impressive and winning profile that supports your proposal. Generally, a profile is enough to land a job.
  • Try to complete your proposal with attached work samples. If you can do this, then give your profile reference.

Questions & Answers

    © 2018 Prachi Sharma


      0 of 8192 characters used
      Post Comment

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

      Show Details
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
      ClickscoThis is a data management platform studying reader behavior (Privacy Policy)