Win Bigly: A Book Review

Updated on January 6, 2018
tamarawilhite profile image

Tamara Wilhite is a technical writer, industrial engineer, mother of two, and published sci-fi and horror author.

Background for the Book “Win Bigly”

Scott Adams was one of the first people to predict President Trump’s victory. He was shunned by liberals and had events dropped for merely appreciating the “master persuader” skill-set though he disagreed with Trump’s politics. That Scott Adams was attacked online, his livelihood threatened, his girlfriend de-verified on Twitter twice as liberal Big Tech companies sought to punish him and those associated with him drove him to endorse Trump after endorsing Clinton for his literal safety. He later called these liberal bullies "Hillbullies."

After Trump’s win and the confused liberal elites trying to figure out how it happened, Scott Adams received a series of interviews and eventually the deal to write this book.

Scott Adams wrote on his blog for more than a year about how Trump was using master skills of persuasion and negotiation while using that topic as a lead in to talking about his own passion, the psychology of persuasion.

The Pros of “Win Bigly”

Funny, succinct, and addresses a wide range of topics in a compact work.

Scott Adams puts his short “persuasion tips” in bold boxes so you know exactly what he’s trying to communicate. His recommended reading list on the same subject for greater understanding is in the back of the book.

Scott Adams provides detailed outlines of what he considers Trump’s mistakes in the Appendix so you can read it if you want but doesn’t weigh down the main text with it.

Scott Adams’ advice of watching the news around the same time on two different channels so that you see literally the different narratives of each side and what each side doesn’t report is educational; this is a way we can all personally analyze each side’s biases. This doesn’t happen because “most people are habit bound to news sources that tend to agree with them”

Early on in the book, Scott Adams inserts a dictionary explaining key terms like “anchor” used throughout the book when related to persuasion.

If you are a writer, the “How to Be a Better Writer” section in Appendix B is worth the purchase price of the book alone.

The Cons of “Win Bigly”

Honestly, I can’t think of any, but since I put this section in every book review, I’ll leave it. I rarely ever fail to have criticisms of a work.

Observations about “Win Bigly”

While this book builds on some concepts in “How to Fail at Almost Everything and Still Win Big”, you don’t have to read it to follow along in this book. “Win Bigly” is stand alone with a few references to other sources (including YouTube videos) for deeper understanding.

I like how Scott Adams pierces many of the liberals’ narratives, such as “No one becomes Hitler at 70” and discussing how the fear mongering of comparing Trump to Hitler has no weight with conservatives because presidents as far back as Bush 1 were called Hitler.

Scott Adams discusses in the book how accurate perception of reality is irrelevant to success and survival, and it is possible that delusions at times are useful. The higher, replacement level birth rate for the religious that atheists think are crazy/stupid is one possible example.

Scott Adams himself describes religion as a perception filter that is wrong but explains some things and makes people happy. His own childhood “alien filter” is a good explanation of origin of “aliens as angels” mythos; it says humans were made by aliens and they watch over us, relaying messages via abductees suspiciously akin to Buddhist or Christian beliefs. And then there is the quote by Robert Heinlein: “Delusions are often functional. A mother's opinions about her children's beauty, intelligence, goodness, et cetera ad nauseam, keep her from drowning them at birth.”


The book is less than 300 pages if printed, but it took me days to work my way through it because it addresses so many topics. Why did Trump win? What persuasion tactics did he use and how can you use them yourself? What is the high level emotional impact of various events during the campaign, and why did many of them affect people in ways the pundits didn’t expect? It is all answered here - and more.

“Win Bigly” is a full five stars.

© 2017 Tamara Wilhite


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  • tamarawilhite profile imageAUTHOR

    Tamara Wilhite 

    2 years ago from Fort Worth, Texas

    You can find my science fiction and horror stories on Amazon.

    Tamara Wilhite's Amazon Author Page


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