That question is about the effect or importance of memes. Here are some other ways to word that idea, along with a few other questions on that topic:
1. When are memes useful?
2. Do memes serve an important social purpose?
3. When do memes go from being a humorous or helpful satire to being abusive or harmful?
4. Does satire in social media work differently than satire in print media?
5.Do memes provide an important social function on the internet?
6. How are memes a part of our modern art history?
7. How do memes reflect postmodernism?
8. How can film theory apply to memes?