8 Dynamics of Human Values

Updated on September 16, 2019
RichFatCat profile image

My first introduction to Spiral Dynamics was during a lecture at a Leadership Course. It was truly an "eye-opening" experience.

8 Dynamics of Human Values
8 Dynamics of Human Values | Source

Understanding People Using Spiral Dynamics

We all have an inner drive that shapes our beliefs and gives us our world view of life. This belief or value system is what drives our behavior and is similar to a computers operating system. Everyone has their own unique operating system which was formed over time through our experiences and what has happened in our life to mold and shape our beliefs.

Our belief system can now be categorized into a simple easy to remember language of colors which help us understand people and their world views on life. This will help us understand and communicate better with the people we live and work around.

Have you ever worked with someone you couldn't get along with? Maybe their ideals were totally different than yours. During your conversations, you realized they didn't see life the same as you. Before you judge the person for their views, it would be better to understand why they have those views of their world, their motivations and how it differs from yours.

First we need to establish a deeper understanding of each persons inner drive, values and what drives them to make their decisions. We need to try to understand HOW they think and not what they are thinking. We need to somehow read their inner mission statement or what is the driving force of their behavior. This will help us relate to them and improve our communications.

Spiral Dynamics Background

In the late 70's a University of Union College professor Clare W. Graves set out to understand and prove out the Maslow Hierarchy of Needs theory created by Abraham Maslow. He was a colleague of Abraham Maslow and had been teaching the Hierarchy of Needs theory to his students for decades but there were still unexplained behavior patterns in people that didn't fit within the Maslow's theory.

Professor Graves studied thousands of individuals and was able to group their belief systems into 8 different categories. Each belief system or world view was called a vMEME (the small v is for value system). These value or belief systems in people are the driving force behind their behaviors. It's their way of thinking, their driving principle in the decisions they make, their motives and behaviors. He named this new system “The Emergent, Cyclical, Double-Helix Model of Adult BioPsychoSocial Systems Development” by Dr Clare Graves. It was later to be called Spiral Dynamics.

Once he identified the different categories of peoples belief systems, he gave each category a color to aid in remembering each. These colors are the eight basic points along the spiral of Spiral Dynamics.

Belief Systems

We are often confused by people who don't share our own beliefs and values because given the same circumstances they don't act as we would expect.

There is so much conflict in the world we don't understand why it's happening and we don't understand what drives people to do something we don't agree with. We struggle to understand the other person through the lens of our own beliefs and values without trying to understand how the person thinks.

Each of us has been shaped and molded over time through our experiences. Our values have developed into a mindset that we live by. Spiral Dynamics gives us a language to discuss and understand another persons values and belief systems.

We can now use this language of colors to understand people better and maybe even predict what works for the other person. We might even be better at seeing how they view their world.

Spiral Dynamics is simply organizing peoples behavior values into 8 different colors that represent 8 value systems. First we must identify the persons color to understand them.

What's Your Color?

Below is a brief explanation of the different colors used to identify peoples inner drive and world views. As you read through the description, try to recognize if you know someone who identifies with one or more of the colors shown below. What might their dominant color be?

Maybe you fit into one of these profiles or portions of each. It's common for people to have multiple levels of each color in their lives. Not everyone is a perfect match for a single color.

Map of the Spiral Dynamics Colors

Human Behavior vMeme Memetic Codes Map

1. Beige

Beige is the most basic color or human needs of Spiral Dynamics. Someone who is self-expressive and their thought patterns are automatic and instinctive. They value their own biological urges and desires.

Their basic need is to survive while focused on food, shelter, warmth and companionship.

Most commonly found in the life of a caveman, but also found in the sick or elderly and victims of tragic emotional life-altering events. Imagine a plane crash survivor days after the tragedy.

Someone with a mental illness which blocks normal emotions and thought patterns could behave in the Beige vMeme.

This person might find comfort in a similar thinking groups where there is the absence of a political structure or hierarchy to the group.

This type of behavior or value system is not commonly found in the workplace.

2. Purple

The second color is Purple, someone who finds comfort in a group who they have a close bond with.

This person is self-sacrificing for their own groups benefit. They live for the group, their tribe, clan or kinship.

They would do anything to please the elders or spirits of their group. The elders or spirit leaders the group. The leaders act as this persons parents and makes the decisions for all the members.

The members of the group perform rituals, have superstitions, ceremonies and traditions that are meant to please the elders or spirits.

Everyone works to keep the group in harmony. This type of person can commonly be found in a tribe but also in athletic teams, college fraternities, cults, gangs, tribes, families, or any group of people who congregate for these purpose of rituals.

3. Red

The third color is Red, someone who is primarily focused on themselves with little desire to join a community. This person sees the world as full of threats and the need to dominate every situation for their own perceived survival.

This person seeks immediate gratification of impulses and strives to live without guilt or shame for their actions. Guilt and shame is seen as a weakness by someone who shows a dominate red motivations.

They seek attention for their actions and behavior. This life condition can be found in individuals who could be typical individual athletes striving to be the best they can without regards to being a team member. Many great heroes and villains can be found with these qualities. This inner drive is primarily focused on their own success and survival. These individuals are highly motivated to win.

4. Blue

The fourth color is Blue. This represents someone who seeks out order in this confusing world. They understand there is a basic purpose and order to life. They feel a need to establish laws, structure, rules and order to maintain their existence. There are rules to follow than cannot be broken.

They believe everything has a structure and a clear hierarchy in life. Structure gives us a road map to success. Discipline keeps us on the right path to success. Success is doing the right thing. They believe life is full of sacrifices each person must make but the rewards will eventually come.

They believe there is a one true leader and that is there spiritual leader who gives guidance through scripture. They value honor and trustworthiness over any other feelings. They are loyal to their group and will sacrifice their time or give up their pleasures to follow their spiritual leader.

Blue can be found in religious, military and large corporate organizations. These large groups work together to be a large force with a single mindset.

5. Orange

The fifth color in the spectrum is Orange. People who are self-reliant risk takers and entrepreneurial in nature are always striving to gain personal successes in life. They are willing to bend or tweak a rule in order to gain success. Knowledge is their power and knowledge is used to obtain success in life.

They are motivated by material wealth and opportunities to gain more influence. Competition drives their motivations and innovations to improve. They are focused on what can be gained today and not interested in rituals from the past.

Orange can be found in many of the innovators of highly successful businesses today. They have a keen sense of what it takes to gain a profit and create products that people are willing to pay to own.

6. Green

The sixth color is Green which is group focused. These people tend to seek out comfort in a community. They strive for harmony and balance among everyone. Greed and divisiveness is never allowed.

Fairness and sharing throughout the community where everyone can be viewed as equal. Human rights and liberty is emphasized. They are always looking to understand others through bonding, networking and building relationships.

The community they feel can manage itself without any hierarchy or structure. Expressing ones emotions are important way of communicating.

Green can be found in many charitable and humanitarian organizations. They have an extrodinary way of connecting people together.

7. Yellow

The seventh color is Yellow which is focused on understanding the differences in other people and learning to cope with each form. This is the people who value knowledge most of all. They see the world as a complex organism that requires many different ways of thinking for each circumstance.

They see the world in "The Big Picture." A higher level view than all the rest of the colors but still are focused on themselves and how they survive in this world. These people understand that change is inevitable and they must use their knowledge to thrive in the chaos.

8. Turquoise

The eighth color is Turquoise which also views the world in "The Big Picture" but focused on how we all live, interact and survive through all the chaos. They see the holistic view of the universe where everyone must strive to survive.

For the world to survive we must all live in harmony with each other and with nature. They understand some groups may not survive for the world to survive. There are no personal or group thinking only what is best for all of nature to exist in harmony.

This is the global thinking society who want technology to connect and distribute knowledge to benefit the universe not for themselves or their community.

Another Spiral Dynamics Quiz.

view quiz statistics

Let's take a poll....

What is your color?

See results

Dr. Don Beck Ph D

After reading the Clare Graves 1974 article “Human Nature Prepares for a Momentous Leap.” which explained “the emergent, cyclical, double-helix model of bio-psycho-social development," Dr. Beck called up Professor Graves and met with him in his home in Schenectady, New York. Their friendship was formed and they worked together on Spiral Dynamics until Professor Graves death in 1986.

In 1996 Dr. Beck coauthored with a former graduate student Christopher Cowan. The Spiral Dynamics book which explains in detail the Graves research which he explains and lays out in an easy to understand format.

Spiral Dynamics in Action: Humanity's Master Code by Prof. Don Edward Beck

Spiral Dynamics in Action: Humanity's Master Code
Spiral Dynamics in Action: Humanity's Master Code
This is an in-depth focus on how to shift your perspective of other people and also how to present your views to other people based what is important to your audience: -Understand the reasoning behind different perspectives. -Help people play off one another's strengths to achieve a shared goal. -Adopt cutting-edge practices, processes and procedures for self-improvement. -Take action to re-connect an increasingly fragmented environment. Spiral Dynamics in Action shows you how to guide yourself and others through changes and emerge stronger than before.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2014 Rich Fatcat


    0 of 8192 characters used
    Post Comment
    • ZipperConstantine profile image


      5 years ago from United States

      Interesting! Like you said, you can have a mixture of colors.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, owlcation.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)